The Communications and Media industries are evolving as new technologies enable the creation of new services and products for consumers and corporate clients. The most prominent examples of disruption are Netflix, Amazon, Facebook, and Apple that are taking the world by storm. These companies are playing a leading role in the Communications and Media sector. Their global reach and massive adoption are positioning these companies to operate and dominate any established or new market.
Tradicional Communications and Media companies are in a race to recreate their operations from the core, some of them are shifting to a purely digital model. It is imperative to use technology to understand client insights and deliver personalized, relevant experiences.
Data Analytics, Machine Learning, and Business Intelligence are technologies used by every leader in the Communications and Media market. The executives of these companies are designing their business strategy with a digital-first approach where all decisions are based on data models and insights.