small business lending
3 insights

Three in Four Applicants Already Borrowed Before They Reached You. It Was on Personal Credit.

Thirty-Six Percent of Applicants Got Part of What They Asked For. That Is Your Biggest Untouched Book.
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Fifty-Nine Percent of Small Business Debt Is Secured on a Household You Underwrite Once
Most small business debt is backed by a personal guarantee, which makes a household balance sheet the collateral. Merchants get monitored daily. Guarantors get looked at once, at origination.
View insight →Three in Four Applicants Already Borrowed Before They Reached You. It Was on Personal Credit.
Revolving credit is growing at nearly twice the pace of everything else, and 75 percent of small business owners funded the business on personal credit in the past year, up from 49 percent in 2024.
View insight →Thirty-Six Percent of Applicants Got Part of What They Asked For. That Is Your Biggest Untouched Book.
Across small business applicants, 42 percent received the full amount sought and 36 percent received some or most. The partially funded group carries an unmet need, a completed file, and no owner.
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